Q: How does ethics ‘work’?

A: There are many ways to ‘do ethics’. I approach ethics in a pragmatist manner; I use ethics as a toolbox, a toolbox to ask questions and to develop answers.


Let me give an example of how ethics can ‘work’ in your research or innovation project.

I would ask questions about the project’s overall goals, e.g.: What is the impact that you wish to make in the world?

Such a question is meant to counter the tendency to focus on technology. Yes, the development of technology is often a key part in a project. But the project’s overall goal is not to develop technology. The project’s overall goal is to have an impact in the world, e.g., to give people tools which they can use to develop more healthy habits, to empower people so they can co-create and experience safety in their daily lives—or, put in general terms: to enable people to flourish; to live meaningful and fulfilling lives. Technology is a means—not an end in itself.

Such a question will often trigger an interesting discussion about the role of technology in society and about social responsibility—of your organization and of your own role in the project. Moreover, it will often trigger a very useful discussion about partners that would be needed, if we want to create this or that impact in society, the creation of an innovation, eco-system, and about the type of output that the project will need to deliver so that these partners can indeed use this output in their processes and create positive impact in the world.

I make ethics ‘work’ by facilitating a discussion on the impact a project is trying to make in society. For me, ‘ethical issues’ and ‘societal issues’ are often the same.

Please note that, in these discussion, I will not express any value judgements. I’m not your judge. It is your project. I can only try to serve you in your cultivation of your moral sensitivity and capabilities.

Next time, I will present the ‘Societal and Ethical Impact Canvas’, which we are currently developing in the JERRI project.


Q: Ethics … is that a science?

A: That depends on what you mean with ‘science’. If you mean ‘a field of knowledge’, then yes: ethics is a field of knowledge—arguably one of the oldest. But if you mean ‘a natural science’, then no: ethics is not a natural science. For a more elaborate answer, let me discuss three major branches on the tree of knowledge.


There are the natural sciences (‘beta’ in Dutch), which study the natural world, such as physics, chemistry, biology, life sciences and earth sciences—and often mathematics, informatics and engineering are included, as fields of knowledge to model the world and intervene in it. Furthermore, there are the social sciences (‘gamma’ in Dutch), which study people and social phenomena, such as psychology, sociology and economics, and business and management studies.

Moreover, there are the humanities (‘alpha’ in Dutch), which study the products of people and cultures, such as history, literature, media studies and philosophy. Finally, we can break down philosophy into several branches, one of which is ethics: the area of knowledge that aims to support people in articulating and dealing with questions like ‘what is the right thing to do?’

Maybe you know all this already. You know there are different fields of knowledge, each with its specific methods and ways of working. Maybe your question—whether ethics is a science—implied another question:

If ethics is a ‘science’, then why is it so different from what I am used to, in physics, in computer science, in engineering? I am used to measuring stuff that can be measured, drawing models with blocks and arrows, making calculations, building experiments and trying-out whether things work—whether they work as predicted and practically.

So, how does ethics ‘work’?

That will be the topic of next week’s post.

Q: Why would I care about ethics?

A: For me, ethics is about asking questions; question like: ‘what does a just society look like?’ or ‘what is the right thing to do, in this particular situation?’. For me, ethics is surely not about lecturing other people or telling people what to do or not. So, why would you care about ethics?

You work as an engineer, right? Or do you work as a researcher or developer or designer in innovation projects? Anyway, you aim to create things. You are trying to have an impact in the world. So, the way that I see it … you are already ‘doing ethics’. You look into the world, and feel something that is not quite right. You have ideas about what is right or wrong. You want to change things for the better. You want to play a part in that. You perceive the world, you evaluate, you build, you tinker, you try-out.

You don’t need a degree in philosophy to ‘do ethics’. As soon as you move around in the world—let alone tinker with it, build stuff, get it out there, in order to change things—you ‘do ethics’. The thing is… you are probably doing this rather unconsciously, implicitly, and maybe not always very systematically.

Are you in for some exploration? Do you want to upgrade your ethical skills? Do you want to improve your moral capabilities?

It is, increasingly expected of us—as researchers, developers, engineers, designers: that we take into account the diverse societal and ethical issues that are associated with the projects we work on. Noblesse oblige: we are required to engage with society and to behave ethically.

So, when you work on artificial intelligence, self-driving cars, the Internet of Things, social networking services, or mobile apps—on anything that may have a huge impact on society: I do invite you to come back next week for a new blog.

Or better: to start asking questions.